Interactive discussion: the financial crisis, the Alliance of Internet advertising.
Topic of discussion:. .
1. advantage media how to build an e-commerce platform?.
2, how to use their strengths to achieve the flow of e-business value? . .
3. advantages of the media to do e-commerce features?.
4, dominant media, e-commerce operations strategy? . .
5. advantages of media: how to choose partners and achieve win-win?.
Moderator: Good afternoon, ladies and gentlemen sharing the morning listening to, I believe we have some feeling and thinking. Our theme of the afternoon session there are three modules, the following modules an advantage into how the media e-commerce. .
Let us see the end of the world community, Senior Vice President, Ms. Yulijuan brought us how communities and e-commerce integration, everyone applauded.
YU Li-Juan: very pleased to share with you End of the World community something to think about in e-commerce, I mainly consists of three parts, the first of these years, some e-commerce thinking and new discoveries. First of all a sense of Xie Yirui morning we see some data, and Ereli gave us a very good description of e-commerce opportunity, first of all have a lot of money, 240 billion of the money is far greater than the value of the Internet. See also reports on the community, many of the community in terms of audience as an industry is very surprised we are very happy. We can see the basic statistics, China 3. .6 million netizens with QQ, MSN is 2. .44, 2. .22 billion Internet users use a video site, 1. .81 has a blog of netizens, active blog users accounted for 62. SNS user .7 percent, has reached a size of 1.1. .24 million, $ .03 users active in the forums. Accounted for 80-90% of users share the same time to see the research data iResearch us very confident, very happy to see a lot of users, the users to buy time in the community, the most important indicators between people is recommended, or friend, often promote the purchase of factors. In the foreign models, there has given us such confidence, e-commerce is undoubtedly the closest to this link. .
It's because some some rich environment provides us with more opportunities to the end of the world community is also an IT environment, this half a year we conduct in the community who has made an analysis, also thanks to our investors and partners, because when it comes to excellent opportunity to help us do a lot of careful research. We also found some small rules to do something to share.
The first rule is do the above End of the World community to track user behavior, we found that when the user desires ads, often by wide reputation for his way of thinking, then he will buy through search-related information, search results tend to Taobao, Sina, exceptional vendors, or L'Oreal own mall. Along with a funnel, the funnel before buying, often see a lot of posts, to see some of his people with his similar feelings about this product, will buy more after the praise, more will leave bad ratings.Therefore, we can see that the reputation of the user experience, a very big role.
If a good rating, a good share, and ultimately, the formation of a user's purchase. Then we want to learn more documents to complete, and we encourage Internet users to express their views, praise, and poor level, do not recommend continued evaluation in the platform of the Internet users in the following played a very active role, which form a relatively closed-loop , the closed-loop inside each user's behavior is relatively new, in search of experience inside the better, for the purchase of a buy to do this inside the production, and three to four times the purchase of produce.This seems quite interesting, because the behavior of the record, has created a lot of value, this is a single population after we get a single analysis of population data has done a lot of consolidation, also found that such a rule, we find that traditional platforms and traditional pattern, we will find a user in the purchase, through the five stages, launched from the desire to capture this information, and then choose whether to buy, and finally arrive at a final judgment, are often a lot of people will express themselves. If you have the experience of Taobao, you might look at you go Taobao small drill, small stars are very important indicator, you go to select an Online Shop, go look at this is the first threshold, go after the best store products at home or adverse comments, praise and more will be for you if the purchase, if praise is not too often do not buy. .
Some vendors say you should never give critical of it, I will give you more preferential services, so that shop's small businesses are very concerned about the information feedback and information dissemination of evaluation information, on your next purchase of often very important aspects. Shopping from the network can be divided into five areas, we will encounter many traditional media, divided into five steps to promote consumers ' desire to buy, first launched, there is a wide range of advertising, whether it is a flat, network advertising will tell you that there is a new thing to publish, and so on. In addition to advertising after the second may be the way with some self-development of products described their outstanding between the hope that users are purchased. At this time we will find that this phenomenon, the bombing from high input, boast a little less style choice, followed by acts of promotion manufacturers do, in fact, when these users purchase decisions are able to quickly capture the behavior, there is a lot of practical level, we all feel, only that it might drop a little on that one. .
In the resulting purchase when we gave him the traditional will provide a channel, or give him a Web site to purchase channels, and finally, we find that due to the purchase of channels is not very convenient, and a segment of customers lost. This time we need more people to work, often through more advertising allows users to produce better buying behavior. In fact, the first production of the purchase, while the person is reduced, this often say that the traditional advertising which is why the 50% of the cost of wasted, wasted no idea where? We are from traditional advertising to search for information, to the final evaluation of the relative improvement and, in fact, a relatively large number of users is decreasing. .
This link inside a lot of excellent media played a very important role, including traditional media advertising, including search class, it is more important to enterprise class e-Mall, allows the user to obtain information, quick access to channels, and users get very good progress.
Today 来了这么多 people, in such a not very good weather, the venue in the afternoon, I think we may be filled with e-business interest, including the cost of many online expenses and this is something we should look optimistic scenario. Community value in the production chain, from the desire Faqi the time, we Kandao Le Henduo the content yes we deserve to Chang Dao, to Xingcheng what Goumai of a wave of, I buy one, one his friends, according to public opinion Fangshijifa Zhezhong the user's purchasing desires, this is the role of this phase.While there we will spread of some content may be through SNS elements, in short, through people and communication between people and told them that there's more information you can go to the attention of the audience more than the original.
He decided to buy, he will see the same people some of the industry of its praise, will see some leaders, we see that Obama created clothes, and soon will be one hour in the store robbed Perhaps a celebrity, expert, in a word from these people's point of view, trust can be very good, so that the final form to bring good efforts to purchase, may actually turn people to buy various fields.I really want to purchase, many people tend to call for their giving, or to what Zhongguancun selected, but there is a shop, then everyone on the network, the consumption of the unit price is very high, over the past five years, this figure increased a hundred times the price of consumption, in such a huge amount of time spent in each of the individual is still huge, we netizens of the substantive contribution was also made a great convenience. Finally every community, every mall also encourage consumers to spend, will be by points, will through a variety of gifts in return for participation in various activities to allow more people to participate in later stages. Everyone in China is still a lot of, which makes commercial chains can be shared, the villain that more and more in this session, as long as we have good control of intermediate links in any one place may be more revenue opportunities. This is more of the past six months we have with our partners to do based on user behavior by a small discovery for everyone to do a small share.Second, in February this year we made an evaluation, we want the community to help the value of e-commerce. The first experience that we become more and more feel on marketing is good, many of which are gradually through the Forum of exchange between the members of ordinary people, constituting a discount on your purchase. You will find is an open community where fully interactive, e-commerce vendors to fully interactive, the interactive process, you will be able to find opportunities.
The third comparison we hope to provide some good basic platform to help us to analyze this interaction, which interaction can lead him into business opportunities, opportunities which may be negative, Pinpai pressure and constraints, we can get through this analysis of the relevant of the problem. In fact, people familiar with the community which we shop has also created some sense of trust, of course, this feeling inside presence. .
Fourthly, I think the community is, in fact, people gathered in the brand, to our very much agree with this logic, also tried some recommendations on e-business, when we push with advertising in the community when they found that click-through rate is very high, but the turnover rate is often is not very high, a lot of user exposure, but when we went to some websites recommended, or to search for ways to recommend when turnover rate will be greatly enhanced, we have links to great success. So, I want to go in B2B communication has become a B2C communication, from the information age, the era of the recommendation, opinion leaders. We found more suitable to express such a person, so he was willing to do just as when we express the gains must be greater. .
The first number has certainly been mobile newspaper, we live in Internet users in China is the world's first, at the same time in the level of participation of the social media is also very impressive, 2009 Internet publishing posts, blogs and other user original content reaches 11. .5 billion, which is resident in the first place. Also see Google's statistical data, they see 72% of Internet users in China are willing to express their views, while the U.S. only 55% of the same user, you will find that Chinese people may be shy, do not want to go for more performance themselves, could we have a real life, this guide, however the Chinese Internet is still relatively enthusiastic.At this point we need to look at the opinion leaders, maybe he was a scholar, journalist, expert, but in fact we found that 72% of people online to express their views, opinion leaders is an ordinary person, he may be more concerned to express some ideas, or actively to participate in the discussions that there are a number of his identity of sounds to make our platform for more effective implementation. At this point in that it will find the strength of the roots is great, even more than a single media.
A third had tried to e-commerce on the Internet example, are basically in the tradition of some of our posts to go inside, including the End of the World MSN which to spread, because the communication between users of this community to have a greater effect. If the diamond is true, he may tell a friend where the diamond is better, but by Online Shop to buy is a thousand dollars, the style is also exactly the same, but the middle of a bank guarantee, if you want to buy real likely will spend some money.In addition, we will create some fun stories to make choices, we call the end of the world, since the end of the village form a lot of hotspots, when they are combined to significantly increase, so we should be guided to the power of these large, if you want to join this organization, it is also more meaningful, and at the same time, you can quickly improve. In the community among value, there are some of the content, we pass this transformation greatly improves the effectiveness of e-business transformation.
Fourth, we do these Yanjiu, then directed the study is basically accurate, this is us Huoban with us to do some of effort we have a lot of work Xinxi being recorded, Xiang when we visit a community, Kending have Search a lot of information, such as me to fill a woman, 30 years old, the information I might be willing to registration so that a relatively easy to find them through community analysis, there are some fashion, in the high-end products perhaps you would Gan interest.According to the registration information to locate a static trends, then one is to do some act directed search work, which is what we can do so. Maybe I'm such a long-term property may at this stage I'd like to buy a car, this time we went there, at the end of the World Forum to view some content, maybe I'll ask some questions, may I go looking for some help, there are also some people eager to help me, then my behavior becomes a special interest in the car. Our dynamic search system that will hold me at this stage, we can push the car ads to go inside my advice, I can see at this stage because I know more, and he which the dynamic of this behavior, make this ad should be more accurate. .
In such cases, we have been creating such a concept, although it is an advertisement, but we hope to those who need more help, so that he can find information more quickly, but also to the unnecessary. Let them see more fashion and entertainment information, thus forming a whole crowd of dynamic and static, so put in effect is also a turnover rate of marketing.
Fifth said that the community, but communities are not only looking for the market, because people's familiarity with the Internet is not the same, so they need a lot of combinations to complete a full marketing. Some of my friends in traditional areas, they had not read the Internet, but he found online to buy a camera with the same reality, the price of some than the reality Di, Zhi Liang Du almost. So we hope that the first early access to e-commerce vendor, we recommend you to be searching from the community, Da Jia Qu 找到 information to buy through search will also make you review someone's evaluation, Zhe Yang features are created the ultimate purchase of the Yi Yuan。 So the left search right community. Because there are many communities are the stars of the communities, for instance, three shots of the film, so there are still some of the public to the Chinese people, including me to see my favorite star I went. Often you want to build a great brand e-commerce, when a brand wants to do when the value trusted by large integrated portal, vertical portals, community portals like to do some publicity, your brand loyalty degree of profit margin also increased, so that products from the community will realize that many people have to go in to see, read "three shots", I look at other people's evaluation, I would recommend you to my parents or not see this movie, because this is how I feel. Therefore say that our assessment may often be the formation of some of the value of products known to form one or multiple purchases.So we sent the integrated community on the content of the course is a more meaningful.
We recently did some research with some of the community, because the network can not see the real data, we do things online, or it's not tricky, recently doing some research, do a lot of data on the Internet can be tracked , including the amount of topics discussed, the main topic of discussion topics, the topic is the theme of negative evaluation, positive and negative effects, the most influential forum topics, including opinion leaders, etc. will have information on the performance of data analysis, will have detailed data analysis, such data analysis in high-capacity people-oriented can bring a lot of value.For example, a cosmetics online its negative analysis, mainly in several areas, we will see netizens have been seen the bad feelings, of which 45% are too dry, too rich to 33%, difficult to clean 23% and 21%, tight, others may be 2-5 percent of very small scale. In this way in the community which can produce content, he can optimize its products, if you just click on the role of his back-end is not very big.
We see this brand, this idea has no interest in tap. When I bought cosmetics, I will not use, in fact, a very good brand, I used the following or not, when my next complaint, sometimes is too dry, too oily, hard to clean. We will help you use this product, maybe the user really feel the product in question, so that when the product R & D adjustment is very valuable information. So in this area are continuously seeking the product's real user experience, as well as through different feelings to optimize our products, solutions will become increasingly more value to nearly。.
The third part, we want inside the End of the World community in e-business practice for everyone to do some reporting. We think this is a step forward to go, on Oct. 20 opened a conference in Sanya, we focused on e-commerce solution, called the End of the World of business space, the formation of a Wandering shopping street, to discuss community news, gossip content , fashion elements, next to a shopping street, interested can do buy, we do not storefronts, do not do billing, we accomplish this with the purchase of e-business cooperation. .
In this way the characteristics of the product refers to occasions, community feel that the value of a number of opinion leaders, more interactive has three core functions, effective entry to the end of the world, the standardization of mass communication tools, and a variety of advanced community communication mechanism. At the end of the world ultimately want users to be able to experience greater conversion rates, this will be a series of products, is now a product may in the future more customers have their own characteristics.
This feature in fact, I think there are two I feel it is rather obvious, mainly to do very much here, the tools, users can use this tool to create their own personalized content. For instance, we have a buy, you are the clothing, house, or you this set of buy, you may be a shoe buy, another person is cosmetics buy, nothing to do we can express themselves on the market.In addition, when we construct a content, so a day to search the contents of it from the analysis, conducted by six tools for searching, strengthening our accurate rates from 1 to 20%, while the same is a publicity generated by the comparison of efficiency can be improved.
This personalized communication to tools to create content, be able to find more accurate to improve the efficiency of e-business transformation. There are also some case study, and there is also a few we do cooperate, they will not say more specifically, including Mall Jingdong so. I very much time, if we compare the interest can contact. .
The end of this year is for ten years, in 2009 we participated in. Also thanks to the coast of the US data delivery, every time I see we all find apart from Tencent, a community of feature user cell phone inside, we are able to be number one, and indeed more pleased.
In ADTOP advertising system, including for e-commerce, but also to the brand enterprises and SMEs, such as product advertisements, product End of the World's word of mouth we have been combed. ADTOP ads released a brand is our basic business platform.At the same time, I'll explain that I was from Beijing, and I would to Beijing, there are a lot of information we can communicate with our system, our operational headquarters is moving to Beijing, Shanghai, Guangzhou have company, the end of the world in 2010 will have five places for the u.s. to provide services, you can in your recent most convenient places to find me. Also very pleased, before we do all the media type of meeting, so our partners are a variety of media and platforms, today we have such a conference on electronic commerce and to start, can also provide a technical framework for communication to you, we do a 80-point operations, while for everyone to do the time value of 20 points may need to you work together with you more improvement.Therefore, some of our agents, partners can continue to do more work, including the coast can give us so many basic data, making us increasingly refined its own operations and product development, I think in the field of e-commerce, more partners will need to work together for cooperation, cooperation in the end no matter what, ultimately, this platform is to provide members of the electricity companies and better services to help you better online sales, sell more and we are delighted that in this we will get more benefits.
Another is to invite talents to say, we have been expanding need some good people fought shoulder to shoulder with us, hoping that inside we made a lot of text messages to the guests, I hope you will help us to recommend candidates, and today this by iResearch If you are interested in the opportunity to join End of the World are also very welcome you to cooperate with us. .
The last one is how Christmas, new year's day, new year do you want to go home, lovers knot are with, what's more fun, it's all related to gifts, we see that the user is ready, you shop you ready. Basically these, thank you!.
Moderator: We know that the past year is very popular e-commerce community, the statement adopted today in total, so we know End of the World in the community has a good e-commerce and exploration. The link below is jusheng million-founder and chief management Mr. Yang Jiongwei acted as moderator. The following guests of this forum have Sina Media Strategy Center, comfortable, End of the World community, senior vice president at Li-juan, vice president of strategic cooperation Youku Zhu Huilong, Thunderbolt body of the National Sales Manager Yin Hua, Lan Miao CEO DONG, Ke Lan Diamond CEO Guo Feng, Zhang Yisheng, vice president healthy overall. .
Moderator Yangjiongwei: I think this link members can more open, more interactive, I ask a question we answer that we have an idea can come at any time.
First I would like to invite you to do a self-introduction to the people one by one. .
Tickets: members of the Internet sector friend everyone good afternoon, I come from kind of healthy, we in the Internet industry is very small, this company in the membership system and media cooperation should be considered the originator of a corporation, had 7 years of development, the company's development to the thousands of people, their fixed member mega-level and above, for the fourth consecutive year of more than 100% turnover growth. Such a company, we've done in the platform, the industry's best, at this occasion, one is introduce what we are doing, while we take this opportunity to display in Internet media that regard, we will have a lot of action or the project launch, I hope we can do to further the communication, thank you. .
Moderator Yangjiongwei: I know that kind of town is a very large company turnover, disclose our 2009 turnover?.
Zhang Total: Because I am not a CFO, this right has too much trouble, we are more than 100 million in sales for three consecutive years, and 100% growth rate. .
Donglu: Miao this is selling underwear, this concept is from Japan, Tokyo Women's fashion underwear, as one of the few to sell underwear on the network of a company. We are very willing to share with you, I also like to talk to learn about how online and offline transactions. Then one of our LAN positioning of Miao underwear is not just an e-commerce company, we have some offline sales, and other forms of marketing, our position is that a multi-channel marketing lingerie class produces mainly lifestyle classes of company.
Jiong Yang Wei Moderator: We have seen the Blue Miao of the site is very delicate, I'd never bought. We also know that Portland Community in the last few years, the Internet has been very successful in fact a considerable scale of investment. I think we all want to know Portland Community on the Internet, and the turnover generated by its marketing on the Internet ad spending is what the situation? . .
Donglu: input, I am also not a CFO, I would like to talk about this concept, we have the pleasure to work with a number of venture capital and angel investment support, Muir as a nascent Internet, we still must level extended form of network, input the output should be a few times, but this ratio is very obvious to see together.
Guo Feng: I Kelan diamonds, Guo Feng, our main man sent a woman to buy diamonds, the main job of the product is customized diamonds, fashion jewelry sales, as sales in 2009 is Jin Yi's sales volume, the amount of Internet approximately equal to zero in our internal settlement, in addition here are part of the End of the World ad spending, basically no advertising other inputs. The current growth rate is basically a straight-line move, very fast. We expect next year, the year after should be the traditional jewelry industry will cause certain threat. .
Yin in China: first of all to thank organizers to build the platform to us, let us explore how to continue to cooperate in this industry do better, be able to meet the more users broad needs. More happy is seen here with our usual have a lot of cooperation between friends, today we can see them, thank you Eric.
Zhuhui Long: more cool in excellent operational cooperation and explore new business should be said to explore new business which, we feel Xie Yirui us build this platform, we hope to explore some of today's harvest. .
Moderator Yangjiongwei: yoqoo and e-commerce has some cooperation, including followed by Taobao has some cooperation.
Comfortable: Hello everybody, I SINA, Sina's media strategy centers are sales, media development today, is mainly responsible for strategic media resources management. On the other hand some of the data of its own disposal a number of media markets, operations, sales to provide a basis for decision-making and support. .
Yulijuan: as the Exchange, the world market is my main responsible coverage.
Jiong Yang Wei Moderator: Ladies and Gentlemen, we all know, my first topic is more than 2009, we know that the financial crisis, financial crisis, many sectors of our advertisers have some input or influence, and good electronic business in 2009, a rise to become our online advertising revenues above a very important support. I would like to know as e-commerce from our 2010 Members of the leading figures for 2010 do you think we put on the Internet look like in the case? What kind of growth or the situation? . .
Guo feng's concern: Internet data from 2009, the data should be the next 4-5 times of growth.
DONG: we will become bigger customers, our sales in 2010 is expected to single digits, the network does not increase the cost of many, we are very optimistic about 2010. .
Photo: kind of ageing in the past and the media investment, has accumulated a lot of experience, take a few ways, CPS, and so on all kinds of patterns. The process of accumulation of experience in the year 2010 under the US mainland growth situation and ultimate I media partners, how to get to the cooperation achieved what we regulate. We have maintained a four-year growth of 100% from the whole input of should be input-output ratio, or a positive, there should be no problem.
Moderator Jiong Yang Wei: see, e-commerce or not do, I would like to know the other guests satisfied with his answer to me, from the beginning in total? . .
Yulijuan we do: in fact, I have always felt we only are e-commerce, three e-commerce vendors that two of our customers, we are confident that we have worked successfully in this process in particular, I understand them, they are in business to the Internet, no business is like a line of manufacturers, to have a publicity expenses, doing brand, there are other times when there are other users who may not have or do not have too much. In fact, we do release, we fully understand their point of need, we feel that cooperation is not difficult to do. Therefore, in our e-commerce vendors of the process, we will have a Bushihenduo the End of the World the year or a fee, we will provide more costs, including those of us who also mentioned the use of tools, so that there will be a 1 basic small space and a basic ability to spread, doing we could not really expensive. This month, the turnover could produce such, the second largest business, we want to do the time, can be combined to do some big events, make the brand, so channels can also get some services companies.We can provide electricity companies to produce a relatively flexible cooperation programmes, not like some of the media can speak, vote for me for a month, how much, etc., we will be relatively resilient in a cooperative way, as long as your product with the end user's consistent grade, I will help them do something. The third common to make money with them, such a technique, he did not have money or you did not earn so much money on advertising, any electric companies may not be used as a media platform. A media advertising should be your savings, this fact in the final contract, we are together with their monitoring. If you really have a big gap, we will make a way to use up some resources, or told they have a common discussion, to help them to complete the transaction. Deep inside these interactions, we are with some electric companies have very deep relations of friendship and cooperation.We have an e-commerce operations, operations with them in our piece of small space and eventually everyone although there are some put in continuous adjustment of the delivery methods, investment strategy, we further co-operation in discuss with brand customers easier. Because this basic consensus reached, we are also deeply they related business, but also create value with them, and not so difficult, but just how do you find good cooperation, better cultural understanding. So, I think the world is not particularly difficult.
Moderator Jiong Yang Wei: In fact, End of the World in cooperation with e-commerce is actually prepared the cooperation of many very flexible solution, we listen to the views of Sina? . .
Comfort: listen to the future is still very pleased with the e-commerce on the development of the next year or have a very high yuying period, we talk to customers is to have a very good combination, but in fact I would like to say a new wave of perspective, including the stand on the customer's perspective, in fact, I think that in a cooperative way, I hope to be able to and advertisers have more number of communication and Exchange. In the past, these communication and Exchange, but I think that mutual understanding is not particularly good, first of all for the media you want to use him anything, or the media as a something. Behind the media user, you want your product for any kind of platform for what kind of user groups, the fact you have a basic judgments. As we have said that some links are high-end, in fact, he's single for users spending power is relatively strong. Some media are relatively younger side, may be more suitable for a number of world class products, including cross-border consumption, these terms, I think advertisers in the joint cooperation of the process, the need for greater understanding of each other. .
On the other hand, in the past in the process of cooperation with Sina does have experience in the advertisers for the understanding of the media, including considerable customer also exist some misunderstandings. Different media should complete a different value, the value of their own media. For example, SINA such media are concerned, he should be able to give advertisers what, in fact, just in General just introduced is also very good, and I want to say, in fact, advertising is the most General to promote the consumption of consumer desire, is an almost-h. You want to and past clients in the process, not just e-commerce customer, for the start-up type of e-commerce site, we want to help start-up type of customers to grow, and even grow some of the e-commerce platform. Because we know that as an industry, if you type in the start-up stage is a cost consideration, it is clear, but you've been through a rather difficult time later, back to your growth and development is how to consider. This is in fact Sina to provide assistance and to the advertisers some more support, including product marketing.Therefore, we want to say too much, there will be a part of the Exchange, my idea in the future we hope and e-commerce, advertisers are able to have more interaction, more in-depth understanding of each other.
Moderator Jiong Yang Wei: more exchanges, we each know what you need I can give you what, let's please Premier Zhu. .
Zhuhuilong: we heard as the media is very happy, because I have heard these things are very important. So many years, Taobao had been accounted for very high position, therefore, be said to Taobao can persist for a couple of years have been put in operation here, video integration with the electricity supplier, we are responsible for new business, why do the video with the electricity supplier? because video more drama, more female, female users are users who speak one of the largest populations of consumption. Video this thing itself richer language to explain your product, so in combination with e-commerce areas, such power may be out of business depends on different parts of the video with the website, so the video of the implant, by a custom interactive oriented, because the video slowly becoming a mainstream. We are about 3,000 million daily users, the latest data concept, this piece of video has become mainstream, more like an electric combination of customized business custom. .
Yin in China: first of all to report 09 years in electronic commerce, in peacetime with his friends, including the media, customers, they work together summarizes. 2009 Thunder in advertising revenue this, an e-commerce we can to industry media fifth or third. This shows through numerous e-commerce, forming a natural selection, there are more good cooperation. Some veterans have heard talk about how much money we can get, so many businesses, the question is how we can get, we include three large Thunder, the first is my customer search, the second client download The third is to see Thunder, Thunder only three brands to see a larger than acceptable to a large number of e-commerce clients, this platform can produce, this is the most reasonable.Thunder to hundreds of millions of traffic, but the real e-commerce customers to provide quality resources or is able to realize the Thunder look at 60 million, to the advantage of resources for the media, our 2009 now e-commerce enterprises, more and more, in terms of our manufacturers also face a choice, how to talk to the media edge resources, or media with high-quality combination of user behavior to go, I think it should be our approach to together, how to do this very well. Of course, with Mr Guo, Premier Zhu's commitment, we are very happy that next year we will be many opportunities to see how much we can do for them the service. .
Moderator Yangjiongwei: out, high-quality resources are limited, to be able to get out of the possible only a few billion flow among them, one of several. We know that search engine, e-commerce Web sites and media cooperation among them, in fact, there are many ways of cooperation with our usual brand advertising is not quite the same, I know that may contain a number of resources, there are some links with sales, according to click to do. I would like to know from the media point of view, from the perspective you now know, from the advertisers or from the perspective of e-commerce in 2010, the cooperation we are not Yanxu 2009 points the way, what changes there will be any more higher requirements? . .
Photo: I do not think we demand the reform is the boss for pressure. For example, in the middle of our upstream production to marketing, and we found this platform, including how we, the final consumer which is a process, which is the most important. Just a few guests have to say, high-quality resources must be finite, and if it is unlimited with 10 years ago, the same is not true. But as we have a concept of e-business may only sell goods will have advertising expenses, since I had come from Nokia, and Nokia to promote the daily advertising time in the day when the order of magnitude in the program, give example, from other parts of big boss flying over two days in advance at the airport to rent a large billboard, that billboard is probably several million.However, as our e-commerce is concerned, I have seen do not know if you have not the habit, I accumulated several years in the major media advertising about how to use them, one month away, half a year away, there is no next year, this year, we look at the data very shocking, this may be all in e-commerce business and the media, the two are always in my mind I can give you a reminder when it is very good, once I know you are able to bring a virtuous cycle, in accordance with the scale of kangjian probiotics and his enterprise to achieve the purpose of the market, I would not be able to do much, but how do we know that your location is not worthy of me, who came out before the next issue . So, after this I think many people talking about me, in fact, we are carrying a sub-shell to spoken comments, I do not want to play the second time. .
Yulijuan: because this area I had about 6, 7-month study, have done a lot of e-commerce, manufacturers, seen their practice space, seen their holding and processing areas, also saw the market as a whole. I think that in 2010 the market may have two modes of change, the first will continue in 2009, if not yet making money or not enough money or investment is still not enough, the Internet is first and foremost he even is the only benefit of a channel. Then he must be in the channel of access costs, let him enterprise can operate. After our traditional business is also done advertising is reasonable to look at input and output, so you can understand them for the CPC, CPS cooperation with the media can still be understood. However, different attributes for different products, however, perhaps we went a different choice of each other, this can still continued cooperation.In the second half of this year, 10 month later went to Shanghai, Guangzhou electrical companies saw a lot of people are the traditional advantages of the enterprise has a background, or a very large investment companies, he also has a very great ideal enterprise, this time he found in the online shopping mall with reality as brand, if you have the brand loyalty of users will be high, the next time you will buy your product. Have brand profitability may be high, you also sell a diamond, but you're a diamond may be 20% of the profit margin, of course, not so branded handheld shop, he may only 5% of the profit margin. This I think I share with them the process, many companies are clearly able to have this awareness, when he had money to do the brand, he felt forcibly online rankings, a leader in vertical position is very important. I see a lot of vendors, some, like Kelan basically all ranked inside the top three can, I think it definitely sounds different than the people who did not break into the first three days will be good to do something. .
Many companies will tell us that the basic requirements of a sell wanted this achieved, we will in some holidays, or with our brand related cultural activities, you need to spend more money to vote for some brands, makes my take on this brand. 2010 Internet commercial brand battle has already begun, with our media set higher requirements of the contract, and if you can bring its brand value and long-term growth will have the very big meaning.
Jiong Yang Wei Moderator: This may be said that many heart electric business is going. .
Comfort: in fact, most major advantages you can from the media point of view, to give advertisers what, from the perspective of advertisers will be able to find anything from media that is most important. I am a simple example, but also advertisers most want to see, CPS, there is such a case, a company he went to the currently operating a not-so-good layout of all the remaining value of the layout itself is not very high, he bought back followed by advertisers using his own set of management system and for the entire sales tracking system. Finally, he is the way to settlement in accordance with CPS, but his method of settlement is not in accordance with the layout of the launch of a single settlement, took a customer e-commerce customers in the second and third time this return visit to the Consumer will be shared with the media I do not know how he kind of morning patterns, at least he tell his customers out of customers visit the so-called quality.According to the quality of visitors, so come and do the media for both sides, more equitable, and is not to say that today to explore what mode is more rational, in fact, the key depends on the media and advertisers know each other, another point you want to have confidence that the basis for cooperation.
Another point, I feel like the media, a fact of e-commerce transaction environment change, including transaction, including the effects we see today in the Internet up to the user that he traded media environment, is in fact occurred, changing some of the changes. Such as micro-Bo now Sina launched not too long time in the inside, and now we are able to do some profitable mode setting, we can see some more willing to be innovative advertisers have begun to try, for example a series of The advertisers in it some of his real name established his own network authentication system of communication channels.In fact, the future will change our existing many e-commerce transaction, including the Forum now we have also seen, SINA also has many users start with customers, he can get no less than in the traditional e-commerce to get the discount. These methods are actually need for our future and advertisers on the modalities for cooperation between, as well as the settlement should be more closely. Settlement is not the most important, the most important or mutual understanding, or to what extent we can go to the consolidation and mining.
Jiong Yang Wei Moderator: CPS is not impossible, CPS high quality, so it more expensive. The second point I feel that the value of how our site De certification, Bujinjinshi a value CPS 这样, Keneng its value and certification from the inside but also to understand our deeper values, 并且 cooperation modes there are some new 开拓 Ke Yi . .
Donglu: 2010 e-commerce and media relationships, I think there won't be some changes in this change from China's largest e-commerce platform, see this phenomenon, that is, Taobao. It covers an area of electronic commerce, more than 80% of the share, Taobao many large buyers today also participated in the General Assembly, Taobao had not come, but as we on Taobao also have such a shop will next year, Taobao there is a huge change, what they call the advertising department, does not sell advertising, and began selling the service. This pattern I think all media including advertising companies should concern a trend. This means that if the interests of media and advertising companies, and advertisers are not the interests of one side, then, is always a bargain we will produce something with the media, most will think of lower prices, raise prices, who carried the highest price I sell Who is an interest in this model is the model of a conflict of interest. Taobao to a state of mind too, and now the survival of e-commerce business model is to make money, earn money from our media and advertising companies which earn much money, because they can give e-commerce companies with a good value.Therefore, this location on their own how to help you to earn more money, so advertisers one way, with the exception of advertisements in other areas, in product, pricing, brand strategy, and even some of the background operation, the overall value of the service, or even help you find talent, and only the Chinese e-commerce major ecosystem control, I believe that the media and advertising companies can earn more money. So, at this point, as if our e-commerce is also available to consumers for the retail value, now all the traditional enterprises and a variety of people will join the industry, through the Internet to make money, this is not reverse trend. .
Starting out in the national network, not just sellers there are buyers of era, how can we help the network with regard to the seller and e-commerce merchants, how can you help them earn more money, this will help e-commerce solutions, from his pocket money to this value, I think so.
Jiong Yang Wei Moderator: basically you first to help me make money, I earned the money then distributed to you, you fattening me, come kill me. I would like to exchange through us, and I have been given a vague and somewhat seemingly clear conclusions. In fact, we e-commerce site is to the media as a certain extent, as a sales channel. The media actually think of my own value and not just because I can help you sell things, you can also help you bring additional value, such a cognitive expectations of both sides in the future be different. .
Zhuhuilong: If there are one or two enterprises came may be advertising in e-commerce, in the meantime are synchronized, it is likely to be more optimized. The second is with the way business has grown, the formation of scale, enterprise in existence, in a sales channel or future can also become a brand channel, competition is increasingly fierce. You may return your marketing may focus on solid marketing instead of one aspect of marketing, it may be more integration point.
The third form of advertising may be a reference to the past, advertisers, my contact with some power companies before doing their projects, I think the market may gradually enter the mainstream, often may be a word of mouth marketing company, which may play a very important role, the video is to provide a carrier, I so much. .
Moderator: is there a problem yangjiongwei, because the next links primarily electricity supplier customers, my links more object-oriented media. I feel that a number of trends, as I said before 2009, online advertising sales is not so hot, e-commerce has become a pillar of our very important. We expect 2010 many brand advertisers ' budgets have recovery-growth, will not speak your electricity supplier to customer requirements is so high, to the high-quality resources for the sales linked to wait for me next year will not put you in a prestigious, I do brand advertising, will this be possible?.
YU Li-Juan: I think it is mainly in-depth look at how your media business resource planning, application of wide if you plan it, in such a product attribute, I always said that Yang's quite right. The other one kind of how to plan our product and services, I came up with a power product business, there are a variety of user content, more content is and my butt, for example we discussed is this dress look good look good, I was not able to wear this dress to participate in the Party, in fact the content is the same as 50 million messages each day updates.So I put the advertising and content planning, better integration, a meaning your communication platform is not too restrictive. Just say you can create better content to let your users better read your content, and we hope that our products better, our transmission planning more professional, more engaged. I think the media space should be more diversity, you should host more different applications, which may in our own Home grown above video ads, you might see all sorts of content and orderly transmission and interaction, maybe it is the brand interaction and interaction between electrical supplier. In this way, we will content as the user needs to see, and I would like to buy a car I would give him a car reviews, you do not want to buy a car I will not give him, I as a service to users, I think so a larger commercial space, which we try to do a little bit. .
Comfort: in fact from the media point of never put the customer in the door, this is not possible. For SINA, in fact, we know you are all the eggs cannot be placed in a basket, we in the industry is relatively balanced, so e-commerce, we see the future growth in fact for the entire Internet advertising will be very large. Therefore, this level, would not say that the exclusion of this industry. Or am I just mentioned, we will have a choice, I will select those who are really in what phase to help advertisers. On the other hand, from a media perspective, the media's perspective, I started to do some media, the media itself is actually the one hand, to cultivate their own internal strength, for any industry, in fact your media users for his own customers for advertisers, if he's spending power is not strong must be good. Today, we face the problem the media how to let your audience, his more spending power, this is the media do.In the next year, this year we have done, on the one hand, we go to consider feedback from some of the activities of users, so some way to allow customers to join the training come in, on the one hand, users of the Internet consumer habits, and consumer habits is to let him have the product selectivity, which is a kind of way.
On the other hand, I feel that training in the user's spending habits in this respect, in fact, we can and advertisers to do more. For example, an ad today for any of our business class customers to call, you can not afford to keep him, that we need one to work hard to do.In the media, we consider the likely next year also try a way, is it possible and electricity provider customers to talk about, including some traditional customers wish electricity traders do, can invite him into the part of the profit to net users, we will establish in media platforms such mechanism to allow users in this platform has its own relative value, direct consumption, the words of your involvement in the media itself a huge user base, if he could have more powerful consumer consciousness, which is more than just driving a website user, that user will soon flow away, website unceasingly accumulated way better. This point, we can also cooperate with advertisers, and more attempts to update the form. .
Another actually like to say, prior to our Internet Data Center, he actually did a brand monitoring and analysis of consumer consumption made an analysis of the path, it is clear that he saw the first user in the active contact, he must first go to the website, vertical class Web site, and then have the product recommender information services Web site to find information, to obtain information on the information, and finally he very likely in the electricity business class Mall truly, for example, in fact, Taobao Taobao there, it was not the best one consumer environment, there are also part of the customer to shunt, he thought such consumption mode is not secure. It also tells us that today in a simple way, in fact, way to measure the value of your media, in fact, will be affected to some extent, this is stand the media's point of view. The one hand, from the perspective of advertisers, the media angle the other hand, require more work to do tomorrow, so we can have a better development. .
Zhuhuilong: more from a business perspective to talk, first I think that some media are increasingly attracting some of the advertisers come second in this kind of advertising resource selection, brand advertising to point on advertising was not completely identical. They have the resources. Third, I have actually talked about marketing, e-commerce will be in the form to a new era, this merely present stage, there must be a new form of this new form may bring their own changes, e-commerce Marketing has more changes.
Moderator Jiong Yang Wei: I think we are talking about a very interesting topic, e-commerce advertisers, or pick a challenge, we must pick up advertisers, not the advertisers to pick you, you can a higher conversion rate, you can do better. The second term, including just relieved that this kind of topic, I think, including some feedback to users, including some other attempts.I think there is a demand, I know my ads to bring you the value of sales, but you don't know, now the media have value, say he saw someone at the end of the world to his post here what website I bought a diamond, cheaper than the Xidan Shopping, but the quality is better, that man can go online to buy. So let's have a lot of advertising value there is no way through and now we are testing, by way of CPS can now be seen. Acts more like the Internet users are sharing, I do not understand how our e-commerce advertisers point of view is not agree with such views? . .
Guo feng's concern: in fact many media network value is difficult to test through digital media, the middle one has done quite well, and this aspect of the sales pattern, I probably know a little, but actually I agree with donglu, there's no need to put the e-commerce and media form a competitor, you're from my pocket money should not be such a relationship. We can look at his spending habits, we can cooperate with more opportunities to create some of the consumer, the consumer environment, the guests took the money to our pocket, a cooperation and win-win relationship, this is my personal point of view.
Jiong Yang Wei Moderator: summed up, we are also looking at all kind of small, in fact, the key question is how to change the number of Internet users in consumer behavior, their way through such a big stage is a win-win. To give us the next time the audience, the audience have some good things to the audience to ask questions. There? . .
If you have no problems, I'll ask a question. In fact, I did not think that someone questioning.
Question: I would like to ask if the company can accept electronic business, just listen to the manager of Sina quoted, and electric companies can receive from the media provider to the customer, for a long time have repeated the view, the company can accept electronic business it? If it is not my first deal, perhaps within six months to enable individuals to buy a number of risks, have the possibility of it? Continued into? . .
Photo: a comparison of pride, as the continuous mode of the Terminal is divided into a kind of town has a long a try and experience accumulation of history. I won't say which one media, but we now have more than 200 media in cooperation with us is a split, the media is to accept this approach. Your company was very little media also do not believe you, you may have one or two months to close down, you have only to a certain scale. Even if it is not to say that I put the vendor price pressure is very low, the vendor does not have a virtuous cycle basis you have died. Another, because I am also out from the traditional, a little winter ridge feelings, the power companies to help us to say that consumers, not the bottom line is not a profit vacate our consumers, we have procurement costs, there bandwidth costs, may be a large capacity coming in, you may be a 10-megabit broadband points vanishes, the 都是 money, how Bao Zheng 各个 vendors were happy Tong Guo Ni channel for people to sell, Laikuozhanta market .I have a feeling that we are from the electron level might say not much experience, but from the sellers terms or more, your marketing promotion planning process, you are the basis of, and only after this guarantee will not produce one which head which head, fear, this may be a circular process.
Moderator Jiong Yang Wei: Talking about this issue, in fact we already have gaming operations with the Thunder mode, this is a continuing into, I do not know this model there may be applied to electronic commerce, have any experience to share with you ? . .
Yin in China: a little cross-technology, and online data are available, electricity supplier is a manufacturer's own trading platform, this platform is not possible or not allowed to even more people to open. Include the sheet total referred to in the media, in fact, we are very willing to take the stage into because it would give my users to maximize the value of speaking to the media, manufacturers, users are responsible for the behavior. Because I can choose to trust services, including a great willingness to recommend to a customer, the customer's trust through I chose better electric commercial service provider, we are also very willing to do so. It must be mutual trust, the trust is first based on industry Zhaoyang, business growth is high growth, there we all know some time to know each other. .
Moderator Yangjiongwei: is our business to send a point can be done?.
DONG: That said, are particularly good for our e-commerce, e-commerce is a kind of direct marketing means to pay, and there are a concept called the value of customer life, the things we have done is to the maximum LTV And this is something we have to do.From this perspective, we basically e-commerce, the first new users get the cost is very large, many of the company's first new user acquisition cost is higher than the user first purchased a profit, so for the first time, if you only buy one loss is very large, the value is higher in Europe and America, in the customer buying the second time, the second time is the time for profit. Who can help us solve the LTV is maximized, the above try our best to cooperate with him, there must be trust is the biggest difficulties. How to solve this problem, I think we play the most intelligent of intelligence to solve this problem, technically, up from a variety of methods to solve. .
From another perspective, but also on the previous one try and cooperation, which also have a feeling that sometimes I feel I repeat customers into the purchase of continuous media continued to be unfair. Customers purchase products maximum repetition because we have a good product, good service. Secondly, we also focused on a regular basis to give him a year marketing or telephone for some short term, through a lot of effort to let him back. We believe that for the first time, new customers to our platform, the biggest reason is that media exposure. Follow-up services more we know through our own internal strength is achieved, but there is an idea, why we pay so much effort, the money earned should be distributed to the media? This regard, we would find it unfair, but from another perspective, if we can continue to serve customers repeat purchase, to the media pay a reasonable explanation for this incident is the first time the user point of access costs can be reduced , split payment, second, third payment. .
Moderator Yangjiongwei: today's discussion or very warm, although we had a lot of topics, many of the topics we spend much time in the future, so that the media and the power to more in-depth exchange, I think there are a lot of things worth doing, this plate is also in the process of rapid development. Finally, would like to invite our guests to use one word to sum up speech today.
Zhang General: First of all, grateful for such an opportunity to meet with you and also show how probiotic healthy business and the media throughout the electric cooperative to share some experience. Through today know a lot of new friends, hope we have more opportunities for exchange. .
Donglu: first sentence 2010 let's resist our users as they create more value, the second sentence I am very grateful for all help, Miao, thanks to earn money to help LAN Miao, third sentence resource space is limited, but the service's value space is infinite.
Guo Feng: I hope a win-win e-commerce and media. .
Yin in: customers, the media and our users, and purchasers of these three is a complete industry chain, we want our customers and our common efforts to the media, so that we can be most satisfied with the purchaser, to maximize the benefits we can live better.
Zhuhui Long: It is up to two years of listening to the economic crisis, economic crisis point, a good time to bring a lot of the economic crisis is not over yet, next year and certainly point to better times. .
Comfort: a total of self-strengthening, a common understanding for a better future.
YU Li-Juan: to repeat what we have two sentences, first invite the cooperation, of course, win-win cooperation, and the second is the Recruitment, of course, with big talent. .
Moderator Yangjiongwei: we basically this link goes to a paragraph. We have also just started, we're on the road, we share a common focus on consumers, how to meet the consumer's consumer experience, how to change their spending habits, this is the need for us to work together, this link thank you!.
